PROJECT
penguin beyond
EXPERIENCE
UI / UX
MOTION
2021
ABOUT
Penguin Beyond centers on Book Clubs, creating an environment for individuals to enhance their understanding, establish connections, and unearth remarkable books and authors. This initiative was conceived as a response to D&AD's brief that called for a reinvention of the interaction between young readers and authors. Penguin Beyond represents a novel social strategy for reading. It encourages everyone to initiate a book club, engage in live book club sessions, and possibly discover their next treasured book.
Explainer video showcasing Penguin Beyond's bright interface
The concept was an intelligent blend of the comfort found in physical books and the opportunity for fresh digital experiences.
Designed with the younger generation at the forefront, the Penguin Beyond interface is impressively lively. It's filled with book recommendations based on your reading history and live book club sessions from around the globe, making it easier and more enjoyable than ever to bond with other readers
The image of Penguin Beyond takes the original orange hues of Penguin to a whole new landscape
Penguin Beyond also bring focus to new ways for Authors to connect
with their audiences like never before