PROJECT
BBC Lens
EXPERIENCE
UI / UX
MOTION
2020
ABOUT
BBC Lens, an experimental application, aims to transform the way we interact with the world. It invites you to uncover fresh city guides, landmarks, audio tours, and even master a new language. The project was in response to the D&AD Brief that called for an innovative use of data in the BBC experience. Utilizing AR technologies, BBC Lens delivers the most pertinent information directly to your device's screen.
Watch how BBC Lens transports you to a whole new world
BBC Lens concentrates on three core functionalities: Lens, Immersions, and Explore. These elements work together, utilizing your data to sculpt the most individualized experience possible.
Early-stage conceptualization of the user interface and experience.